We exist in the grips of a world plagued by uncertainty, doubt, fear and inevitably, opportunity.
We, the people are flailing in unchartered waters. The COVID-19 pandemic has not only claimed human life by the boatload, but has affected the prospects of small businesses which need the most support. We are all on this boat together, and only by working together can we overcome this threat.
As you sit reading this, coffee in hand, roughly half the Earth’s population are in self-isolation or government-run quarantine, endlessly scrolling their social media feeds. This presents a vital opportunity to re-brand your businesses website and logo, and attract potential customers who have seemingly endless free time to plot their business strategies. The difference is willingness to engage in this difficult time. This presents a chance to get a leg-up on your competition by demonstrating your aesthetic, values and ethics.
Crisis management is a crucial element of any business, large or small. How we deal with this decides how our brands are viewed in the long-term. For some businesses, re-branding means survival. For some, it means continued prosperity. Most importantly of all, it gives the opportunity to present a fresh face in preparation for the aftermath of an event we all hope to soon see disappearing in our rear view mirrors. Possible months of quarantine are on the cards and we will all look back and ask – “what have I achieved?”
If the answer to this question on a personal level is “not much”, there is no need to worry. While some have taken up exciting new hobbies, many people are struggling and the take-home message is that we all move at our own pace. As Teddy Roosevelt succinctly stated, “comparison is the thief of joy”. My advice is to plan for the worst, hope for the best and probably land somewhere in-between.